Top 5 Virtual Fitness Programs in Europe, Q2 2024

In the second quarter of 2024, the top 5 virtual fitness programs on a unified platform in Europe showed varied performance in terms of downloads, revenue, and active users. The data, sourced from Sensor Tower, provides an insightful look into the trends for each application.

Strava: Run, Bike, Hike saw significant revenue growth, peaking at approximately $1.2M in the week of June 3. Downloads fluctuated, starting strong with 187K in early April and reaching a low of 166K mid-June before ending the quarter at 180K. Weekly active users remained robust, maintaining around 4.7M towards the end of the quarter.

komoot - hike, bike & run experienced revenue highs and lows, with the highest weekly revenue of around $809K in late May. Downloads started at 222K in early April, saw a mid-quarter dip, and stabilized at 150K by the end of June. Active users showed a diverse trend, peaking at 4.4M in early May and ending at 3.6M.

Fitbit: Health & Fitness maintained steady revenue throughout the quarter, with a notable spike to $715K in the last week of June. Downloads hovered around the 30K mark, with a slight decrease towards the end of the quarter. The app's weekly active users consistently stayed around 2M.

Zwift: Ride and Run had relatively stable revenue, averaging around $260K per week. Downloads were modest, ranging from 3K to 5K weekly. Active users saw a gradual decline from 48K in early April to 39K by the end of June.

AllTrails: Hike, Bike & Run demonstrated consistent revenue performance, with weekly earnings ranging between $205K and $270K. Downloads were strong, peaking at 134K in early May. Active users increased steadily, reaching over 719K by the end of the quarter.

For more detailed insights and data trends, visit Sensor Tower.